According to Allen Carr it is the fear of loss that is the reason why most smokers continue to smoke.
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“Easyway” (lit. easy way) is a network of clinics created by Allen Carr to help other smokers quit their addiction. In 1983, Carr retired from his accounting career and founded the first clinic. Carr is the author of ten best-selling books, including his best-selling book The Easy Way To Stop Smoking, which topped nine countries in non-fiction sales and is still one of the world’s best-selling anti-smoking books. The success of Carr’s London clinic gave rise to a worldwide network of 100 clinics in 35 countries. Allen Carr’s clinics offer a 100{756c1cc33901f3ada9e77052dc32a7ea296dd32e4c1805118838db8da366be9d} money back guarantee in case of failure. According to internal statistics, the success rate of addiction recovery is as high as 90. An independent scientific study has shown that after 12 months after the method 53{756c1cc33901f3ada9e77052dc32a7ea296dd32e4c1805118838db8da366be9d} of former smokers do not return to their habit, which makes Carr’s method the most reliable among other methods of smoking cessation. Clients of Allen Carr’s clinics include Sir Richard Branson, Sir Anthony Hopkins, Britney Spears and Charlotte Church.
